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eCommerce SEO that grows your online sales.
We help online stores rank their products and categories in Google, so more shoppers find you without paying for every click.
Shopify and WooCommerce
No lock-in contracts
Revenue reporting
Trusted by local businesses and national brands
Overview
Win more sales from shoppers already searching for your products.
Online stores have their own SEO challenges, from thin product pages to duplicate content and filters. We fix the technical side, build strong category pages and report on the revenue SEO brings in.
What's included
eCommerce SEO services, managed in-house.
Category page SEO
Rank for the searches that sell.
Category pages built and written to rank for broad product searches.
Want this for your business?
Book a free strategy callResults
Results we've delivered.
Hakea Swim
$186K in online sales
Smile On Clinics
1,700+ paid leads
Our Cow
+117% Google Ads revenue
NZ Warriors
Every home game sold out
How we work
Our eCommerce SEO process.
eCommerce SEO gets your category and product pages in front of shoppers who are ready to buy. Then it ties those rankings back to revenue.
First
Audit
We review your store's structure, category and product pages, filters and tracking, and look at which searches bring sales for your competitors.
Then
Fix
Online stores create thousands of duplicate and near-empty pages through filters and variants. We clean these up so Google spends its time on the pages that sell.
Next
Grow
We write category copy, sharpen product titles and descriptions, and add product schema. We also build buying guides that link to your best-selling ranges.
Always
Report
Reporting connects organic traffic to orders and revenue by category, so you can see which parts of your store SEO is growing.
Why choose us
Why businesses choose us for eCommerce SEO.
SEO and Shopping together
We also run Google Shopping, so your organic and paid product visibility work together.
Category pages that rank
Category pages usually bring the most valuable traffic. We give each one useful copy, clean filters and strong internal links.
Product pages that sell
Clear titles, unique descriptions and rich results like price and reviews help products stand out and convert.
Duplicate pages under control
We handle filters, variants and pagination properly, so your store doesn't waste rankings on duplicate pages.
Revenue, not just traffic
We report on organic sales and revenue, so SEO is judged on what it adds to your bottom line.
Seasonal planning
We plan content and pages ahead of your peak sales periods, so they are ranking by the time shoppers start searching.
Client words
Don't just take our word for it.
FAQs
eCommerce SEO questions, answered.
What is eCommerce SEO?
eCommerce SEO is optimising an online store so its categories and products rank in Google. It covers technical fixes, category and product pages, structured data and content that brings in shoppers.
How do I get my products to rank on Google?
Give each product a unique, clear title and description. Use product schema and add good images and reviews. Link to products from strong category pages, and fix technical issues like duplicate URLs.
Which is more important, category pages or product pages?
Category pages usually rank for broader, higher volume searches, so they often bring in the most traffic. Product pages win specific searches for brands, models and features. Both matter.
How much does eCommerce SEO cost?
Most online stores invest $1,500 to $5,000 a month in eCommerce SEO. It depends on the number of products, the competition and how much content is needed.
How long does eCommerce SEO take?
Most stores see early movement within three months. Organic revenue usually grows more strongly over six to twelve months, depending on competition and where the site starts.
Which eCommerce platform is best for SEO?
Shopify, WooCommerce and BigCommerce can all rank well when set up properly. What matters most is the structure, content and technical setup, not just the platform.
Should I write my own product descriptions?
Yes, for your most important products. Copying manufacturer descriptions means hundreds of other sites have the same text, which makes it hard to stand out.
How do you handle out of stock products for SEO?
If the product is coming back, keep the page live with a back in stock option. If it is gone for good, redirect it to the closest alternative or category so rankings are not lost.
What is faceted navigation and why does it matter?
Faceted navigation is the filters for size, colour and price. It can create thousands of duplicate URLs, so we control which filtered pages Google indexes.
How do you measure eCommerce SEO results?
We track organic revenue, sales and conversion rate by page and category, alongside rankings and traffic. You can see exactly what SEO sells.
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