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Dental marketing that fills your chairs.
Dental SEO, Google Ads and websites for dental practices and multi-location groups. Built within AHPRA’s advertising rules, and measured by booked appointments, not clicks.
AHPRA-compliant advertising
Multi-location tracking
Google Partner
Trusted by local businesses and national brands
Why dental is different
Patients don't choose a dentist on impulse, and AHPRA doesn't let you advertise like everyone else.
Dental marketing has to build trust, stay compliant and prove its worth in booked appointments. We set up every campaign around those three things from day one, whether you run one practice or a group of clinics.
What we solve
Built for how dental practices actually grow.
Compliance that holds up
Every ad, landing page and claim is written to AHPRA's advertising guidelines, so growth never puts your registration at risk.
Treatment-led campaigns
Separate campaigns for the treatments that matter most to your practice, from check-ups and emergencies to implants and clear aligners.
Tracking for every location
Calls, forms and online bookings tracked back to each clinic and campaign, so you know exactly where new patients come from.
Services for dentists
Everything a practice needs to grow.
Google Ads
Reach patients searching for a dentist or a specific treatment near them.
SEO
Rank in the local map pack and for the treatments you want more of.
Web Design
Fast, compliant practice websites with booking built in.
Social Media Marketing
Paid and organic social that builds familiarity before patients book.
Google Business Profile
A complete profile and steady reviews for every location, so patients choose you.
Reporting
Clear reporting on bookings, cost per patient and results by location.
Results
Results we've delivered.
Hakea Swim
$186K in online sales
Smile On Clinics
1,700+ paid leads
Our Cow
+117% Google Ads revenue
NZ Warriors
Every home game sold out
How we work
From first audit to a fuller book.
A simple process for dental practices, from the first look at your account to monthly reporting.
First
Audit
We review your current ads, website, tracking and compliance, and find the quick wins.
Then
Plan
We map your priority treatments and locations to the right channels and budget.
Next
Launch
Compliant campaigns and landing pages go live, with tracking on every call and booking.
Always
Report
Clear reporting on bookings and cost per patient, by treatment and by clinic.
Client words
Don't just take our word for it.
FAQs
Dental marketing questions, answered.
How do dentists get more patients?
Most practices grow fastest with Google Ads for people ready to book and local SEO to rank in Google Maps. A fast website with online booking and strong Google reviews does the rest. We track it all back to booked appointments.
How much should a dental practice spend on marketing?
Most dental practices invest around $2,000 to $6,000 a month across ad spend and management. It depends on your location, competition and the treatments you want to grow, such as implants or clear aligners.
What are AHPRA advertising rules for dentists?
Under AHPRA rules, dental advertising must not be false or misleading. It can’t use testimonials about clinical care, create unrealistic expectations or encourage treatment people don’t need.
Can dentists use patient testimonials in advertising?
Not about clinical aspects of care. AHPRA does not allow testimonials about treatment outcomes in advertising, so we focus on compliant trust signals instead.
Can dentists use before and after photos?
Only where they meet AHPRA's guidelines, so they are not misleading or set unrealistic expectations. We review every image with you before it runs.
Does Google Ads work for dentists?
Yes. People search for dentists and treatments when they’re ready to book. That makes Google Ads one of the fastest ways to fill gaps in your appointment book.
What is dental SEO and how does it help dentists?
Dental SEO helps your practice rank in Google and Google Maps when people nearby search for a dentist or a specific treatment. SEO for dentists covers your Google Business Profile, treatment pages, reviews and local links, all within AHPRA's advertising rules.
Do you work with multi-location dental groups?
Yes. We set up tracking for each clinic, so calls, forms and online bookings are reported by location. That makes it easy to balance budgets across the group.
How do you track new patient bookings from marketing?
We track calls, forms and online bookings with conversion and call tracking. Every result is linked back to its campaign, treatment and clinic.
Which dental treatments should we advertise?
Usually the high-value treatments you want more of, like implants, clear aligners and cosmetic dentistry. We also cover emergency and general check-ups to keep the book full.
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