Data Driven Digital White Logo
Book a call

Home  /  Services  /  Radio Advertising

Radio advertising that keeps your business top of mind.

We write, produce and book radio and streaming audio campaigns that reach local listeners every day, and help turn that attention into enquiries.

Commercial and streaming radio

Scripts and production

Results tracked

Book a free strategy call

Trusted by local businesses and national brands

Car dashboard screen showing a radio audio waveform at night

Overview

Reach local listeners in the car, at work and at home, again and again.

Radio is one of the most cost-effective ways to build local awareness through repetition. We write ads that stick, choose the local radio stations and time slots your customers listen to, and extend your reach with Spotify and podcast advertising. We then connect your campaign to search so listeners can find you.

What's included

Radio advertising services, managed in-house.

Commercial radio

Spots on the stations your customers listen to.

Campaigns on local and metro commercial stations, scheduled across the times your audience is tuned in.

Want this for your business?

Book a free strategy call

Results

Results we've delivered.

Hakea Swim

$186K in online sales

Fashion & Apparel

Smile On Clinics

1,700+ paid leads

Healthcare & Medical

Our Cow

+117% Google Ads revenue

Food & Beverage

NZ Warriors

Every home game sold out

Sports & Entertainment

How we work

Our radio advertising process.

Radio reaches people in the car, at work and at home. Our process picks the right stations and writes ads people remember.

First

Plan

We choose stations, streaming platforms and podcasts that reach your customers, and plan time slots around when they are listening.

Then

Write

We write scripts that are clear, memorable and on brand, with a simple call to action and a web address or phone number that sticks.

Next

Produce and book

We arrange voice talent, produce the ad, negotiate rates and book your schedule across broadcast, streaming and podcast platforms.

Always

Measure

We track calls, website visits and branded searches while you are on air, so you can see the response.

Why choose us

Why businesses choose us for radio advertising.

Scripts that get remembered

We write ads around one clear message, so listeners remember who you are and what to do next.

Local and regional reach

Local radio builds strong connections with communities, ideal for businesses that serve a region.

Streaming and podcasts

Digital audio adds targeting and reporting, reaching listeners on apps and smart speakers.

Production included

We handle voice talent, music and production, so your ad sounds professional.

Frequency that works

Radio needs repetition. We plan schedules so your message is heard enough times to stick.

Better rates

We negotiate with stations to get you more airtime and better time slots for your budget.

Client words

Don't just take our word for it.

FAQs

Radio advertising questions, answered.

How much does radio advertising cost in Australia?

Costs depend on the station, market, time slots and number of spots. Regional radio is often very affordable. Regional radio campaigns typically start from around $2,000 to $5,000 a month.

Is radio advertising effective?

Yes, especially for local businesses. Radio builds familiarity through repetition, reaching people in the car, at work and at home.

How long should a radio ad be?

Most radio ads are 15 or 30 seconds. Thirty seconds gives room for a clear message and a memorable call to action.

How much does it cost to produce a radio ad?

Radio ads can usually be produced from around $500 to $1,500. Production often includes scripting, voice talent, music and sound design.

Can you run ads on Spotify and podcasts?

Yes. Spotify advertising and podcast advertising let you reach listeners on their phones, laptops and smart speakers, with targeting by location, age and interests. We often run them alongside local radio to reach people who no longer listen to broadcast radio.

What time of day is best for radio ads?

Breakfast and drive times reach the most listeners, but the best slots depend on your audience and budget.

How many times should a radio ad play?

Frequency matters. Most campaigns need listeners to hear an ad several times a week for it to stick.

How do you measure radio advertising results?

We track lifts in calls, website visits and brand searches, and use unique offers or phone numbers where possible.

Can I target local areas with radio?

Yes. Regional and local stations let you reach specific areas like the Central Coast, Newcastle and the Hunter.

Do you write and produce radio ads?

Yes. We handle scripting, voice talent and production, then plan and book airtime.

Stop guessing, start growing.

Whether you have a clear plan in mind or need help figuring out where to begin, we are ready to guide you forward.

Book a free strategy call