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More than double the leads across 23 Smile On clinics.
Localised Google Ads, Meta Ads and landing pages for a growing group of dental clinics, built to win more patients and better ones.
Client
Smile On Clinics
Industry
Healthcare & Medical
Channels
Google Ads, Meta Ads, Landing pages
About the client
Smile On Clinics is a growing group of dental practices across Australia, led by its Teeth On Implants dental implant service.
Each clinic serves its own local community, from regional towns to city suburbs, and offers everything from dental implants and dentures to cosmetic, emergency and general dentistry. With so many locations, Smile On needed marketing that could scale across the group without losing each clinic’s local feel.
The brief
Find an agency that actually shows up, and bring in better patients, not just more of them.
After working with several agencies that didn’t give them the time or the results they needed, Smile On wanted a hands-on partner across every clinic. That meant more enquiries, but just as importantly better ones: patients ready to book, tracked all the way through to the practice.
The strategy
We brought the clinics on board one by one through 2026, connecting tracking, building landing pages and launching localised campaigns before moving to the next. Every clinic runs with its own voice, backed by a shared playbook that keeps what works consistent across the group.
Tracking that follows the patient
We connected Google Ads and Meta to Smile On’s HubSpot and CareStack systems, so every campaign is judged on real bookings, not just form fills.
Local at scale
Every clinic has its own ads, offers and messaging, so each one keeps its personal, local touch instead of feeling like a faceless chain.
Landing pages built to convert
We designed and built dedicated landing pages for each service and location, from dental implants to new patient offers and emergency appointments.
Led by Teeth On Implants
Dental implants are the main focus, supported by dentures, cosmetic dentistry, emergency dental and new patient offers across every clinic.
Campaigns are monitored and optimised daily, with budget moved towards the clinics, services and audiences bringing in the best-quality patients.
The campaign
The results
1,700+
Paid leads captured in HubSpot, January to October 2026
23
Clinics managed across the group
3,500+
Google Ads enquiries, January to October 2026
<$110
Average cost per Google Ads enquiry
More patients, from more clinics, without the cost creeping up.
As each clinic came on board through 2026, monthly Google Ads investment grew more than 30-fold while the average cost per enquiry stayed under $110. Paid leads captured in HubSpot grew from under 300 in the same period last year to more than 1,700, with every lead tracked through to CareStack so the focus stays on patients who actually book. With the results speaking for themselves, Smile On is now bringing its Central Coast and Newcastle clinics on board too, adding another 13 locations.
Client words
“Data Driven Digital are the best! If you want an agency that goes the extra mile, has fantastic communication, and you want to talk to the people who actually have their hands in your campaigns day in and day out, then you need to use DDD.
After many negative experiences with different marketing agencies, using DDD was a breath of fresh air. They really helped us with setting up and running Google Ads, Meta Ads and landing pages, amongst many other digital marketing functions they helped us with.
Highly recommend!”
Dylan Chambers
Marketing Manager, Smile On Clinics
