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Hotel marketing that drives direct bookings.
Google Ads, SEO and websites for hotels, motels and accommodation providers. Built to win more direct bookings, so you rely less on booking site commissions.
Direct booking campaigns
Booking engine tracking
Google Partner
Trusted by local businesses and national brands
Why accommodation is different
Every booking through a third-party site costs you commission you could keep.
Accommodation marketing has to compete with the big booking sites, fill rooms in the quiet periods and win guests back directly. We set up every campaign around those three things, whatever the size of your property.
What we solve
Built for how properties actually grow.
More direct bookings
Campaigns and a website built to win bookings directly, so less of every stay goes to commission.
Occupancy all year round
Campaigns that ramp up for low seasons, midweek gaps and local events, and ease off when you are full.
Tracking from search to stay
Bookings tracked through your booking engine, so you know what each campaign earns in room revenue.
Services for accommodation
Everything a property needs to grow.
Google Ads
Reach travellers searching for accommodation in your area, and win them direct.
SEO
Rank locally and for the trips and events that bring guests to your area.
Web Design
Fast websites with clear rooms, rates and booking built in.
Social Media Marketing
Paid and organic social that shows off your property and your area.
Google Hotel Ads
Show your direct rate next to the booking sites in Google Search and Maps.
Reporting
Clear reporting on direct bookings, room revenue and cost per booking.
Results
Results we've delivered.
Hakea Swim
$186K in online sales
Smile On Clinics
1,700+ paid leads
Our Cow
+117% Google Ads revenue
NZ Warriors
Every home game sold out
How we work
From first audit to more rooms filled.
A simple process for hotels and motels, from the first look at your account to monthly reporting.
First
Audit
We review your current ads, website, booking engine and tracking, and find the quick wins.
Then
Plan
We map your seasons, room types and events to the right channels and budget.
Next
Launch
Campaigns go live, with tracking from search through to confirmed booking.
Always
Report
Clear reporting on direct bookings and room revenue, by season and by channel.
Client words
Don't just take our word for it.
FAQs
Hotel and motel marketing questions, answered.
How can hotels get more direct bookings?
Hotels win more direct bookings with Google Hotel Ads, Google Ads and a fast website with a good booking engine. Add local SEO and offers that make booking direct worthwhile.
How much should a hotel spend on marketing?
Most hotels and motels invest around $1,500 to $5,000 a month across ad spend and management. It depends on your location, room count and seasons.
How do I reduce commission from booking sites?
Make booking direct easy and rewarding, and run search ads on your brand name. Improve your website and Google listing, and stay in touch with past guests.
What are Google Hotel Ads?
Google Hotel Ads show your room rates and availability in Google search and Maps, letting travellers book direct through your website.
Does hotel SEO work?
Yes. Hotel SEO helps your property show up when travellers search for accommodation in your area, so more guests book direct instead of through booking sites. It works for motels and smaller properties too, especially with a strong Google Business Profile and reviews.
How do I fill rooms in the low season?
Targeted offers, local events, midweek packages, email marketing and ads aimed at drive markets help fill quieter periods.
Can you track bookings from our booking engine?
In most cases, yes. We connect common booking engines so revenue is tracked back to each campaign.
Do reviews matter for hotels?
Yes. Reviews on Google and travel sites strongly influence where people book and how you rank.
Should hotels advertise on Facebook and Instagram?
Yes. Social ads are great for showing off your rooms and destination, and retargeting people who looked but did not book.
Do you run campaigns for local events?
Yes. Events, holidays and school breaks get their own campaigns, timed to when guests book.
Related industries
Related industries we work in.
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