New Zealand Warriors.
Google Ads | Social Media Marketing
The overview.
The New Zealand Warriors are a professional rugby league team based in Auckland, New Zealand. They compete in the National Rugby League (NRL), which is Australia’s premier rugby league competition.
Data Driven Digital partnered with the New Zealand Warriors in mid-2021 amidst the challenges posed by the Covid-19 pandemic. As the New Zealand Warriors made the Central Coast their temporary home during this period, they sought a local digital agency with a deep understanding of the area to support their marketing efforts.
Highlights.
10+
Attendance records broken
>90%
Membership renewals
14x
Return on Investment (ROI)
The challenge.
The New Zealand Warriors faced several challenges amidst the uncertainty of the Covid-19 pandemic. Relocating to the Central Coast required them to establish a strong local presence and maintain fan engagement despite the unfamiliar territory. Additionally, with restrictions impacting in-person attendance at games, the New Zealand Warriors needed innovative strategies to connect with fans and drive support remotely.
Data Driven Digital faced the challenge of navigating these unique circumstances while ensuring that the New Zealand Warriors’ digital marketing efforts remained effective and impactful. The agency needed to devise creative solutions to promote game fixtures, boost membership renewals, and foster community engagement amid the evolving landscape of the pandemic.
The solution.
To address the challenges faced by the New Zealand Warriors, Data Driven Digital developed a comprehensive digital marketing strategy tailored to their specific objectives and circumstances. The agency deployed a multi-faceted approach, leveraging Google Ads and Meta Ads (Facebook and Instagram) to maximise visibility and engagement across key digital platforms.
For game fixtures, Data Driven Digital implemented targeted advertising campaigns to reach both local and regional audiences, driving ticket sales and generating excitement around each match. Activation campaigns were strategically designed to foster community involvement and enhance the fan experience, both in-person and virtually.
Membership renewal and activation campaigns were executed with precision, utilising personalised messaging and incentives to encourage existing members to renew their subscriptions and attract new sign-ups. The agency also played a pivotal role in orchestrating the Warriors’ homecoming series, capitalising on the emotional significance of the team’s return to their home turf.
The results.
Data Driven Digital’s collaboration with the New Zealand Warriors has yielded remarkable results, underscoring the effectiveness of their digital marketing strategies. Highlights of the partnership include:
Multiple sell-out crowds and broken stadium attendance records
Significant increases in membership acquisitions and renewals
An average return on investment (ROI) for ticket sales of 14x
Through their innovative approach and unwavering commitment to driving results, Data Driven Digital has played a pivotal role in elevating the New Zealand Warriors’ digital presence and fostering a deeper connection with fans, both on and off the field. As the partnership continues to evolve, the agency remains dedicated to supporting the Warriors’ ongoing success through data-driven digital marketing strategies tailored to their unique needs and objectives.
“Data Driven Digital has become a trusted and integral partner for our business, working collaboratively to develop solutions that maximise brand effectiveness and commercial achievement through high-quality reach, relevance, engagement and conversion performance.
Plus, their custom reporting tools provide timely and meaningful intelligence to support campaign reporting, resource planning and high-quality decision-making.”
More case studies.
Coming soon
272% increase in new customer ROAS in the first 30 days
Coming soon
272% increase in new customer ROAS in the first 30 days
Coming soon
272% increase in new customer ROAS in the first 30 days
Stop guessing, start growing.
Your success starts here – with a Central Coast digital marketing agency that blends strategy, creativity, and data to drive real results. Whether you have a clear plan in mind or need help figuring out where to begin, we’re ready to guide you forward.
