Tumbi Mowers
Google Ads
Introduction.
Tumbi Mowers, a trusted local leader in outdoor power equipment sales and servicing, approached us after managing their own Google Search campaigns in-house.
While they had achieved some results independently, they recognised the need for a more strategic, expert-led approach to fully unlock the potential of their digital advertising. Their goal was simple: improve performance, drive more traffic, and lower the cost of acquiring new customers.
The brief.
Tumbi Mowers had been managing their own Google Search advertising but recognised they needed specialist support to take their performance to the next level.
The brief was clear:
- Restructure the entire Google Search account using industry best practices
- Improve campaign efficiency to lower the cost per click and increase return on ad spend (ROAS)
- Drive more qualified traffic to the website to boost product enquiries, service bookings, and sales
- Set up the account for sustainable long-term growth, with a focus on smarter targeting and better keyword strategies
They weren’t just looking for more clicks – they were looking for better performance, better value, and better business outcomes.
The strategy.
Our first step was a complete overhaul of the existing Google Search account to bring structure, clarity, and efficiency to the campaigns.
Key elements of the strategy included:
Full Campaign Restructure: We segmented campaigns based on high-intent product and service categories, allowing for more precise budget allocation and ad targeting.
Refined Keyword Targeting: We conducted in-depth keyword research, replacing broad and irrelevant terms with tightly focused, high-converting keywords tailored to Tumbi Mowers’ core offerings.
Smarter Match Types: We transitioned from heavily broad match targeting to a more strategic mix of exact, phrase keywords to improve relevancy and control.
Ad Copy Optimisation: We rewrote all ad headlines and descriptions to better highlight Tumbi Mowers’ competitive advantages — such as local expertise, trusted brands, and servicing options — improving click-through rates (CTR) and engagement.
Location and Audience Targeting: We sharpened geographic targeting to focus on the most profitable regions, and layered in audience segments to better reach users actively searching for outdoor power equipment and services.
Ongoing Optimisation: From day one, we implemented continuous performance monitoring and real-time adjustments to bids, budgets, and negative keywords to maximise results and minimise waste.
By implementing a smarter, more strategic account structure and focusing on quality traffic over quantity, we were able to quickly drive significant improvements in campaign performance.
The results.
The impact of the new account structure and strategy was immediate and measurable.
Within the first 30 days of managing the Google Search campaigns, we delivered:
- A 62% reduction in average cost per click (CPC) compared to Tumbi Mowers’ previous 12-month average
- More website traffic in one month than the business had generated across two to three months previously
- Higher quality traffic, resulting in stronger engagement metrics and increased inquiries for products and servicing
- Improved ad relevance and click-through rates (CTR), helping to lower costs even further and boost overall campaign efficiency
By focusing on smarter targeting, sharper messaging, and real-time optimisation, we didn’t just deliver more traffic – we delivered the right traffic.
These strong early results set the foundation for sustainable digital growth, helping Tumbi Mowers better connect with their local audience and strengthen their market position.
Client testimonial.
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Your success starts here – with a Central Coast digital marketing agency that blends strategy, creativity, and data to drive real results. Whether you have a clear plan in mind or need help figuring out where to begin, we’re ready to guide you forward.
